Cricket fundamentals

Sport: Cricket
Organiser: Yorkshire County Cricket Club
Contact: Andy Rowsell – 0113 203 3609
Sponsor: Gleeds construction consultants
Sportsmatch award: £50,000


More than 20,000 boys and girls from all over Yorkshire will be reached by a fundamental learning programme to create interest and develop sustained participation in cricket. A Yorkshire based company, Factory 11, have developed the Cricket Factory- a touring wall and nets apparatus – for teaching basic skills in batting, bowling and fielding in a ‘fun’ environment and YCCC have been involved in a pilot project. 50 schools will get equipment packs, staff will be trained to coach and every school will have the chance to attend Cricket in the Classroom sessions at Headingly.

Football for deprived children

Sport: Football
Location: Leeds
Organiser: Leeds United (Football in the Community)
Contact: Michael Ferguson – 0113 367 6300
Sponsor: Ringways Motor Group, Doncaster
Sportsmatch award: £22,500


Despite its problems, Leeds United are still putting effort into grass roots of the game, aiming this project at youth centres which serve areas with the highest levels of anti-social behaviour and crime. The project offers coaching for 8 hours a week, 40 weeks of the year reaching 1,000 youngsters.

Football coaching and competition

Sport: Football
Location: Sheffield
Organiser: Sheffield Football Club
Contact: David Alderson – 0114 268 0814
Sponsor: Action for Employment (A4E)
Sportsmatch award: £30,000


Sheffield FC is the world’s oldest football club and this is their first venture into community football. That, and the fact they are NOT Wednesday or United, is what distinguishes this scheme which otherwise is a standard round of coaching, competitions and festivals in schools in an Education Action Zone and disadvantaged schools.

Ice hockey for schools

Sport: Ice Hockey
Location: Bradford
Organiser: Bradford Schools Ice Hockey
Contact: Charles Dacres – 01274 543012
Sponsor: Ice Tie Ltd (Rink operator)
Sportsmatch award: £16,630


The project targets kids from local Education Action Zones and busses them to the rink to learn basic ice skating skills and go on to ice hockey. BBC Look North covered it last year, since when the scheme has expanded to involve more schools. An under 10’s team has been created. Some 600 kids per year are participating in a brand new sport that is normally impossible for them due to cost of access and equipment.

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