What we do

We can match sponsorship which has been given to an eligible sports body by a company, Trust or private individual to fund projects to encourage new participation at grassroots level. Thus, if for example a local business gave £1,000 in sponsorship to its local football club to organise coaching in local schools, we would be able to match that with £1,000 of government money – and thereby double the amount of money available to the club.

By being able to match sponsorship monies, we act as an incentive to both sports organisations and businesses. Through doubling the amount of money available, we incentivise organisations to seek business sponsorship and encourage companies to invest in grassroots sports.

Sportsmatch can match funding for any eligible sporting activity, so long as it is recognised as a sport by Sport England.

The maximum amount of sponsorship monies we will match is £50,000 and the minimum is £1,000. Sponsorship support doesn’t have to be in cash – in some circumstances we will also match in-kind sponsorship. If you have a query over any in-kind sponsorship please contact your Scheme Manager.

We cannot match sponsorship funding if the project is due to be completed post 31st March 2009.

As a funding body, we have a number of Priority Groups, as follows:

  • Women and girls
  • Black and Minority Ethnic groups
  • Disability groups

Applications which relate to these groups are given priority because these areas traditionally receive less funding than other areas. You can find more information on Sportsmatch funding for Priority Groups here.

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