What role does Sportsmatch play?
Since its foundation in 1992, the Sportsmatch scheme has successfully encouraged many companies to sponsor sport for the first time and to direct their funds to grassroots, local level. In a recent survey, 42% of sponsors said they would not have sponsored sport without Sportsmatch funding. Furthermore, Sportsmatch has played a key role in persuading sponsors to continue their investment in sports: 62% of our sponsors in 2004 said they would definitely continue to sponsor sport at grass roots level.
So sponsorship works for them – and it can work for you!
Minister for Sport Gerry Sutcliffe said:
“Sportmatch has proven to be a great initiative over the years and has encouraged businesses to support grass roots sport projects up and down the country. I hope that it continues to go from strength to strength as we look to create a world class community sport system that encourages people to play sport for life.”